Matt SkrzypczakFreelance Graphic Designer & Marketer
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Live Free Armory
Dealer Catalog.

A comprehensive product catalog for dealers and distributors, produced in print and interactive PDF formats.

Catalog design / Data-driven publishing / Sales support
Dealer-facing Live Free Armory catalog information
ClientLive Free Armory
AudienceDealers and distributors
RoleDesign, layout, production
The system

Turn the product line
into a sales tool.

The catalog gave dealers and distributors a complete reference for the product line, specifications, options, and pricing.

Two pricing versions were produced through InDesign variable data. The setup made updates easier and reduced duplicated layout work. An interactive PDF accompanied the printed catalog.

Confidential dealer pricing has been blurred in the images.

Live Free Armory catalog cover
Catalog presentation
Live Free Armory catalog spread
Product family spread
Live Free Armory product catalog pages
Specifications and options
Live Free Armory catalog layout
Dealer-facing information
Live Free Armory catalog detail
Product detail system
Live Free Armory interactive catalog
Interactive PDF format
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